Social media campaigns are low-cost to run and can be specifically targeted to the audience that you want to reach. At Blue Corona, our social media specialists will develop baseline data to better determine which social media platforms are producing the lowest cost per lead and the highest return on ad spend. We can help you track and test paid social media campaigns on a variety of platforms, including:
facebook-logoFACEBOOK ADVERTISING Facebook advertising campaigns allow for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions). Facebook alone has over 900 million unique users spending over 700 billion minutes per month on the site. Do you want to advertise where your customers are spending their time? Then you’ve got to advertise on social media.
social media marketing servicesINSTAGRAM MARKETING Instagram marketing (done through the Facebook ad platform) is a must-have for any business with visual products and services. Not only is it the second-most popular social platform, but 74% of users log on daily. You’re able to target your audience based on interests, demographics, and geography, while also determining how much you want to pay per click or pay per mille (cost per 1000 impressions).
houzz-logo HOUZZ ADVERTISING Houzz marketing services are a great way for home improvement companies like remodelers, architects, and builders to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas.
youtube-logoYOUTUBE ADVERTISING YouTube is the second largest search engine and has a larger adult audience than any cable network. Unlike television, when you invest in a YouTube marketing campaign, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your AdWords account.
linkedin-logoLINKEDIN ADVERTISING LinkedIn advertising services allow you to engage with more B2B customers. About four out of five LinkedIn members drive business decisions, and members have 2x the buying power of other social platforms.  There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1000 impressions).
Twitter advertising and marketing servicesTWITTER ADVERTISING Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.

AND MORE

We can also help you test ads on platforms like Pinterest, Nextdoor, Houzz, and more. In competitive industries, we often find that the typical cost per interaction is cheaper than Google Ads and Bing Ads!

Other Social Media Marketing Services for Businesses

  • Social media analytics and reporting – Before you begin marketing on social media, it’s crucial to put proper tracking in place. Our custom social media analytics provide clients with valuable insights into the communities around their brand. From overall community demographics to engagement reports that show how successful specific campaigns are playing out, our reports help business owners more specifically target their marketing message.
  • Brand monitoring – If your customers are online, there’s a good chance they are talking about your business! Through review sites and social networks, customers are expressing their opinions of businesses both positively and negatively. Keep on top of what people are saying about your company through Blue Corona’s state of the art monitoring tools! We’ll continually monitor the web for any new mentions of your company on blogs, review sites, or social networks.
  • Reputation Management – Managing your online reputation is one of the most important marketing strategies you can employ! Negative comments and reviews can hurt your search engine rankings and they can be damaging to your ability to attract new clients. Actively engaging your customers and your reviews online will allow your business to stay ahead of the news and control how your company is perceived.

Social Media Marketing Improves Your SEO

The social media debate has been raging for years in the search world. Matt Cutts, head of the Google Webspam team, has adamantly denied that they matter. On the flip side, smart people have done studies and basically said “yes, they do matter.” Below is a snippet from a Moz ranking factors survey that shows social media—especially Facebook—really correlates to search results.